Re-Branding

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It's now semi-official: I am no longer an employee of the Co-op. Instead, I work for the Co-operative. This rather clumsy name change is as a result of the company re-branding under one banner, bringing it into line with the Co-operative Bank, Travel agents and Pharmacies. To implement such an important change, my task at work yesterday was to take down all the posters with the old C0-op colours, only to replace them with a near-identical poster with the letters "erative" tacked on the end.

Also re-Branded this week was Channel 4. Yes, Celebrity Big Brother is back and Russell Brand is back on our screens doing what he does best: causing mayhem and shouting other people down. Brilliant. Meanwhile, the new twist in the house itself is another stroke of genius: the prospect of voting out Jade and leaving Ken, Jermaine and Shilpa to deal with her family appeals to my sense of humour.

As does the following joke: What's the difference between Hitler and Paula Radcliffe? Hitler tried to finish a race. Topical, eh?

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