The Apprentice: Ice queens


As you might have guessed, I've got a bit of a soft spot for Lucinda. She has her faults, make no mistake: her methods of dealing with people in social situations probably need a bit of work, her ripostes to Sir Alan need a bit of work, and she may well be "a bit of a fruitcake"... but The Apprentice would be a much duller place without her.

This week, Luce turned it around, and impressed everyone – well, nearly everyone – with her relaxed but effective management style. I honestly thought that they'd absolutely demolished the other team, led by annoying Claire, and was shocked to discover they'd missed out by a couple of hundred quid. In the firing line, Lucinda's weaknesses were exposed, but she was saved by the bitchiness between Ninja-lookalike Lindi and former B*witched star Jennifer M.

It was interesting to see how The Apprentice presents the geography of England. When the candidates leave "London", they enter what's known as "The Countryside". This presumably surrounds London on all sides, but there are few other details available. One place in "The Countryside" might be called "Kent", but I've never heard of that village before.

Highlights of the week:
▫ Testing ice cream flavours on "a couple of drunks"
▫ Lucinda's range of facial expressions (from sympathetic to confused)
▫ Ugly Jenny's golf swing

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