Onc
There's nothing like watching a good old-fashioned scrap, especially when there's underhand tactics, foul play and toys being thrown out of the proverbial pram. Yes, the Sky vs Virgin Media saga rumbles on, and just as the two parties involved prepare to face a court battle some very interesting developments have come about.
Sky have dominated the pay-television market for the UK, practically unchallenged, for the best part of 15 years. Now they finally have a serious challenger (in Virgin Media) they are throwing everything they have at their service in an attempt to compete. They've bargained with all their channel providers and are squeezing every last penny out of the channels they carry; they've haggled with carriers of their own channels to get a better price; launched a TV+phone+broadband package in response to Virgin's 4 for £40 deal; and launched Sky Anytime, the closest thing to on-demand they can technically offer via satellite.
As a result of leaving cable, Sky One has lost viewers hand-over-fist. Viewing figures are down a massive 38% compared to this time last year, and that includes all those extra subscribers that Sky had attracted in those 12 months. Sky are doing everything they can think of to drive viewing figures up again: that means pulling out the big guns: Soccer AM, flagship programme of Sky Sports 1 will now be shown on Saturday mornings. Good news for football fans, but a somewhat confusing move as Sky Sports 1 is still available on Virgin Media.
Sky have dominated the pay-television market for the UK, practically unchallenged, for the best part of 15 years. Now they finally have a serious challenger (in Virgin Media) they are throwing everything they have at their service in an attempt to compete. They've bargained with all their channel providers and are squeezing every last penny out of the channels they carry; they've haggled with carriers of their own channels to get a better price; launched a TV+phone+broadband package in response to Virgin's 4 for £40 deal; and launched Sky Anytime, the closest thing to on-demand they can technically offer via satellite.
As a result of leaving cable, Sky One has lost viewers hand-over-fist. Viewing figures are down a massive 38% compared to this time last year, and that includes all those extra subscribers that Sky had attracted in those 12 months. Sky are doing everything they can think of to drive viewing figures up again: that means pulling out the big guns: Soccer AM, flagship programme of Sky Sports 1 will now be shown on Saturday mornings. Good news for football fans, but a somewhat confusing move as Sky Sports 1 is still available on Virgin Media.
